Tuesday, September 2, 2008

Silky for Who?

Asmawi Ani, or more fondly known as Mawi, the winner of Astro's Akademi Fantasia 3, has joined the Silky family as the new spokesman for Silky for Men.

He will be working hand-in-hand with talented young actress Sharifah Amani who takes the helm as ambassadress of the Silkygirl fragrance collection.

This congenial 24-year-old lad, who hails from Johor, grew up in the humble environment of Felda Taib Andak, Kulai. He shot to instant fame during the three-month stint at the Astro's talent-search programme.

His experience as a religious teacher and his honest-to-goodness nature appeal to audiences and Malay folk of all ages who are drawn to him.

Within two days of the release of his debut album, Mawi ... Yang Tercinta, more than 85,000 copies were snapped up.

To date, he has at least five awards to his name. At the Anugerah Bintang Popular 2005, Mawi bagged three awards: most popular celebrity, most popular breakthrough, and most popular male singer. He won the best performance award at the Anugerah Juara Lagu 2005 and most popular Malaysian artiste at the MTV Asia Music Awards 2006.

Mawi's vocal talent and charismatic presence make him the perfect fit for Silky for Men fragrances, which comprises two variants - Fantasia and Inspiration.

Fantasia, the star fragrance of Silky for Men, is inspired by Mawi. Fantasia exudes the characteristics of the man who enjoys freedom, is comfortable with himself and at ease with his world.

This refreshing scent opens with a fresh burst of basil, lavender and bergamot, intensified with clary sage and juniperberries, resting on a base of sweet musky, woody and ambery undertone.

Inspiration epitomises the mysteriously classic, masculine man.

This classic fougere fragrance unfolds with a blend of bergamot, galbanum, ozonic and lavendin, enriched with a touch of muguet, geranium and jasmine.

Inspiration soothes out on a musky, ambery and vanillic sandalwood base.

Scents of Amani

On the feminine side, we have Sharifah Amani. Understanding that most of her female supporters look to her as a role model, Amani brings herself closer to them by sharing her 'confidence booster' - Silkygirl fragrances.

SweetHeart, Amani's preferred fragrance, is a sparkling floral blend that addresses the young, confident and independent women of today.

It is a mosaic of citrus freshness inlayed with oriental floral bouquet, followed by highlights of sweet woody and musky notes.

Loving You is dedicated to the young and spirited. This exhilaratingly fresh scent sparkles with a feast of floral fruity apple at the top.

A sophisticated blend of exotic flowers sizzles through the middle, warmed by a musky woody and ambery undertone.

The range of Silky for Men fragrances retails at RM19.90 for 100ml while the range of Silkygirl fragrances retails at RM18.90 for 50ml.

The fragrances are available at major pharmacies, personal care stores and departmental stores nationwide.



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